Trademarks

Taylor Swift vs artificial intelligence: how she stopped the theft of her identity

Taylor Swift vs artificial intelligence: how she stopped the theft of her identity

· Trademarks

When artificial intelligence is used to clone someone face or voice, posting about it changes nothing. What works is a registered right and a formal notice.

Why registration is the lever

Platforms and marketplaces operate takedown systems built around verifiable rights. A complaint that says "this is me and I did not consent" goes into a general queue. A notice citing a trademark registration number, or a recorded copyright, triggers a defined process with deadlines.

That is the whole difference between being upset in public and being effective in private.

What can actually be registered

A personal name used commercially can be a trademark. A distinctive visual identity, a logo, a tour name and a merchandising line can all be registered. Original photographs, artwork and recordings can be recorded with INDAUTOR in Mexico, which gives you a dated official record of authorship.

What is harder

Likeness and voice sit in personality rights rather than intellectual property, and the law is moving slower than the technology in every jurisdiction. That is precisely why the registrable parts of your identity are worth registering: they are the part you can enforce today.

If your brand or face is being used without consent

Preserve evidence with dates, identify which registered right is affected, and send a formal notice. We handle infringement and digital takedown work for clients in Mexico.

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Four out of every ten marks that reach us cannot be registered as they stand. We search the IMPI database and send you a written opinion before you spend anything on official fees.

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