Molsam Advisory has completed its first year. Building a legal practice from zero has been one of the hardest and most rewarding things I have done.
Five things the year taught me
Register before you need to. Every client who came to us in a crisis had the same story: they meant to file, and someone else did.
Clarity beats credentials. Clients hire the person who explains the problem in language they can repeat to their business partner, not the one with the longest list of qualifications.
Say no to bad filings. Turning down an application that will be refused costs a fee today and earns a client for years.
Deadlines are the whole job. Substance matters, but almost every disaster in this field is a calendar failure: a declaration of use missed, a response window closed, a renewal forgotten.
Publishing is part of the practice. Writing publicly about how the system works brings clients who already understand what they are buying, which makes the work better for everyone.
Thank you to everyone who trusted us in year one.